As we have adjusted to adhere to social distancing during the coronavirus pandemic, we are continuing our training efforts though virtual meetings with our valued partners.

Many misnomers surrounding the CBD category stem from FDA restrictions and compliance. In this training, Treatibles founder Julianna Carella clears things up and explains how their products can be administered when pets are experiencing deficiencies in their endocannabinoid system (i.e. stress).

Stephanie Striar from Nature's Variety gives us an introduction to all things Instinct, details the benefits of raw vs. traditional kibble, and discusses solutions to some of the obstacles you may encounter when discussing raw feeding with a customer.

Champion Petfoods' James Schoolcraft gives us a great overview of their "biologically appropriate" approach and fresh regional sourcing. He explains that even though a pet food manufacturer may technically meet the AAFCO standard of weight to list a protein as their first ingredient, not all are using Champion's quality of fresh whole prey ratios. A good talking point to have when justifying the high price point to a customer.

In the earlier portion of the training James references a new research study by the Journal of Animal Science, which found no definitive correlation between DCM and canine diets. More information about that study can be found here. There was also an issue with the sound streaming from the video clips in James' presentation, so we have included additional videos below:

Merrick's Jake Hewson delves into the top sellers, evolving products and highlights their new slow cooked BBQ recipes. Our meeting was cut short when we lost connection due to Tropical Storm Isaias, however, he was able to cover most key topics and showed us that Merrick's products are so human-grade — he's willing to eat them himself!

Nulo's Kristen Sanders explains why they have become one of the fastest growing brands in the independent pet industry. Nulo's nutrient-rich recipes are formulated with high protein, low-glycemic carbs to build lean muscle and maintain stable energy.⁠

Weruva's Tanya Noack breaks down their feline product line — and its all about the "High's, Low's and No's." High protein, moisture and palatability. Low carb, fat and ash content. No GMO, no bones and no compromises.