In this training we were joined by Kayti Earle, Training Specialist at Primal Pet Foods. Their company's goal is to help pet owners "Build a Better Bowl" through complete & balanced raw food, recreational raw bones, hydrators, and toppers.

In the training Kayti addresses:

• Safety Concerns: Unlike the raw meat found in grocery stores, there is a zero tolerance policy for pathogens in raw pet food. Primal uses High Pressure Processing (HPP) to eliminate the presence of Salmonella, E. Coli and Listeria. They test and hold all of their products before they are shipped to distribution. 
• Sourcing: Primal rigorously selects and sources their ingredients from vendors who humanely raise, sustainably grow, and responsibly process all of the proteins, certified organic produce, and unrefined food-based vitamins and minerals in their products.
• Products: Kayti provides an overview of their products and offers ways we can open up a dialogue with our customers to find out what areas their pet can benefit most from feeding raw and fresh foods. By encouraging "additions" rather than "change" we can slowly introduce supplemental purchases that will keep customers coming back to the store more frequently.

We encourage you to complete Primal's Retail Training Portal using Kayti's email as the password (kayti@primalpetfoods.com). You earn prizes like free products and apparel upon completing the three part test . Even if you have already completed it you are welcome to do so a second time to earn additional giveaways. 

Take a ride on "The Stellavator" with Bryan Pflanz, Territory Sales Manager for Stella & Chewy's. Bryan's presentation covers their wide line-up of product offerings that fit into the raw category. Stella & Chewy's is focused on making the power of raw nutrition more available and more convenient for pets and pet parents everywhere. They truly believe that any amount of raw that can be added to a pet's diet can have a positive impact.

In this training we are joined by Kristen Sanders, Regional Sales Manager for Nulo Pet Food. Nulo views our pets as natural athletes — meant to run, jump and play — and believes that nutrition is the secret ingredient that fuels their very health & fitness. Their four key nutritional values are:

• Industry Leading Animal-Based Protein Inclusions
• Low Carb Levels
• Low Glycemic Ingredients
• Viable BC30 Probiotics

Nulo is one of the fastest growing pet food brands due in part to their extensive marketing efforts and strategic partnerships with world class athletes. Look out for their ads during the 2021 Summer Olympics as they leverage their partnership with Team USA Water Polo.